Healist Naturals is a CBD company committed to enhancing the body's natural ability to heal.
Our goal was to stand out and provide clarity in a relatively new, yet crowded market. Healist was looking for a simple yet memorable showcase for their products that gives customers a clear path from learning more about CBD to check-out.
By focusing on the benefits and efficacy of Healist's products we set out to introduce CBD to a wider audience.
The main organizing principle of the site is the product benefits: Sleep, Calm, Relief, and Immune Support. From the homepage the user can choose the benefit they're looking for or learn more about CBD and the details of Healist's products.
Starting with the benefits gives a customer who is new to the world of CBD a clear direction. This way, they're shopping for what they really want: improved sleep, relaxation, pain relief, or immune support.
Starting with the benefits was our strategy to guide and educate new customers. The recommendation quiz asks customers what they're looking to achieve and how they'd like to feel in order to determine the right dosage and format.
Answering a few short questions gives the customer a recommendation that fits their needs, removing any confusion.
Informed by the packaging design and branding, the foundation of the design language is high-contrast black-and-white with type and iconography evocative of a laboratory. This is reinforcing that science and proven results are the base of Healist's brand. The colorful botanical illustrations reflect the brand's natural ingredients and give personality and texture to the site.
The botanical illustrations combined with the clean white and lab-inspired type reflect the two main pillars of the brand: nature and science.
Healist’s range of products is made up of four benefit categories: Sleep, Calm, Relief, and Immune Support. Each benefit has its own color and icon that we used throughout the site as an organizational and way-finding device.
Interactive illustrations allow users to dig deeper into the ingredients of each product, reflecting Healist's commitment to transparency.
Customers can start a subscription as easily as adding a product to their cart.
Creating a seamless check-out flow was important to drive sales. We made sure that Healist's mission of transparency was carried through to the product detail pages by providing plenty of information about the dosage and ingredients. For customers that are looking for even more information, we included a link directly to the lab results for each product.